Designing The Best Roof System - 4 Steps to Consider!
More and more, it appears that I am encountering salesmen who claim to install "the optimal" roofing specification that is superior to all others. If this describes you, KEEP READING!
There are 8-10 major types of roofing systems. Add in eight
more common underlayments and several securement strategies, and you'll find
thousands of roofing designs that can be installed!
WOULDN'T EVERYONE INSTALL A PERFECT ROOFING SYSTEM IF THERE WAS ONE?
It would have made my sales life a lot easier without a doubt!
Customers are not stupid, so don't treat them as if they
are. The absolute "best" design caters to your prospects' needs and
desires. Collaborate with the customer to develop a construction specification
that is specific to their situation. When you tailor specifications WITH your
clients (rather than FOR them), you will be seen as the authority figure, and
the competitor will become just another wasted proposal.
Here are four critical areas to consider when designing the
appropriate specification with the prospect:
- Location - Where in the world is the customer? The physical address of the facility can have a significant impact on the roof design you propose. Consider wind uplift requirements, local climate fluctuation, snow load requirements, UV exposure, and other weather-related factors when choosing a location.
- Internal Circumstances - What is going on inside? When contractors select a roofing system to be installed, the operations inside the facility are frequently overlooked. Take your client on a tour of the establishment's interior, inquiring about temperature preferences, structural deck type, internal cranes, lighting conditions, the sensitivity of production, internal safety requirements, and any other situations that could make the roof project unpleasant.
- Rooftop Criteria - There's more to it than meets the eye! A thorough roof inspection should reveal more than just the size of the roof. Existing roof systems, the number and type of rooftop equipment, penetrations, foot traffic, expansion joints, oils from a kitchen, nearby locations, perimeter design, water flow, and any other item that may have an impact on the new design should all be considered.
- The Employees Have employee needs and safety been considered? Make sure you are aware of the Company's most valuable asset - its workforce! Keep an eye out for issues that could harm or impact the people at the facility, such as smell issues, sound requirements, employee parking, debris in the air, potential construction hours, safety challenges, and other factors that directly affect the workforce. Employees must not be ignored (or else the project will be much more difficult than it needs to be)!
By addressing these few critical issues, you will quickly
distinguish your company from the worthy competition! The more you can
personalize the roof system, the more trust the customer will have in you (and
your company).
Important note: Customization does not imply over-specification!
Finally, ask open-ended questions and LISTEN to the customer's responses! Far too many roof salespeople ask questions solely because their boss instructed them to. You must inquire because you are interested in what the customer has to say!
Listen to comprehend, not to respond. When you hear, "Hmm, nobody else has asked me that," you'll know you're on the right track.
Of course, other factors should be considered when developing a roof specification for your customer. What has been your experience?
Recommendation:
Selling roofs is simple if you have a professional of custom roofing in Benton AR. Please visit Tanner's roofing services they will provide you with their best information and discuss prices and especially sales.
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